The Pitch Document
These are the sections that will be in our Pitch Document:
1. Pitch document (AKA the sell sheet) - This gives a brief outline of the concept (one or two paragraphs) followed by the key business information (cost, completion date, team, target market, formats, languages and contact details). This document is the vanguard of our attack on the clients wallet and it targets the non-development segment of our audience - ie Alan.
2. Design document - This provides complete design information for those who want it. The audience for this document will be the clients development staff - ie. Rob. They will be expected to render an opinion as to the quality of your design for the non-development members of the audience.
3. A Budget - Detailed breakdown of the budget for the project, you will need to show how you intend to spend their money.
5. Competitive Analysis - This is a review of the existing products ours will be competing with. This document helps to show that we understand the genre we are targeting and that we have examined the competition thoroughly. The document should give a brief overview of each competing site, review scores, sales figures and key features of each site.
6. Development Team - A brief document describing our company/team, our plans for the company and the teams previous experience
1. Pitch document (AKA the sell sheet) - This gives a brief outline of the concept (one or two paragraphs) followed by the key business information (cost, completion date, team, target market, formats, languages and contact details). This document is the vanguard of our attack on the clients wallet and it targets the non-development segment of our audience - ie Alan.
2. Design document - This provides complete design information for those who want it. The audience for this document will be the clients development staff - ie. Rob. They will be expected to render an opinion as to the quality of your design for the non-development members of the audience.
3. A Budget - Detailed breakdown of the budget for the project, you will need to show how you intend to spend their money.
5. Competitive Analysis - This is a review of the existing products ours will be competing with. This document helps to show that we understand the genre we are targeting and that we have examined the competition thoroughly. The document should give a brief overview of each competing site, review scores, sales figures and key features of each site.
6. Development Team - A brief document describing our company/team, our plans for the company and the teams previous experience
posted by seanr at
7:19 AM
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